– Plans and executes all web, database marketing, email, social media, and display advertising campaigns.
– Designs, builds, and maintains company and director’s social media presence.
– Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
– Develop marketing strategies that align with the organization’s business goals.
– Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising.
– Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs).
– Conduct market research and analyse trends to identify new opportunities and improve campaign performance.
– Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience.
– Stay up-to-date with emerging digital marketing trends and technologies.
– Brainstorms new and creative growth strategies through digital marketing.
– Plans, executes, and measures experiments and conversion tests.
– Collaborates with internal teams to create landing pages and optimize user experience.
– Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
– Identifies critical conversion points and drop off points and optimizes user funnels.
– Collaborates with agencies and other vendor partners.
– Evaluates emerging technologies.
– Provides thought leadership and perspective for adoption where appropriate.